Development

 

No phase of development scares us. From a single recipe to a comprehensive social strategy to a web series, we’re here to help you execute on your vision.

 
 

Recipes:

With over 10 years of experience developing recipes for restaurants, individuals, editorial outlets, and cookbooks, we’re skilled at creating clearly written, foolproof recipes that resonate with a wide range of readers and cooks.

  • Original recipe development
  • Recipe writing
  • Recipe testing and editing

Strategy:

We’re always happy to share our own expertise on what content is likely to perform best, but if you’re looking for a more comprehensive consultation on social strategy, we can bring in the big guns. Our social media expert—who’s fluent in all things ROI, analytics, distribution, and beyond—can help you:

  • Determine strategy and roll out of content; i.e. what to make, when to release it, and how to distribute it.
  • Define your point of view, target audience, and overall messaging.
  • Create a signature creative aesthetic and strong narrative that is woven throughout all visuals.
 

CHILI LIME SALT

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Smashed Sweet Potatoes with Yogurt, Tahini, and Lime

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THE NEW YORKER

VIEW RECIPE